AI headshot generators are one of the few consumer AI categories where the product is unambiguously good value: twenty to a hundred usable professional photos for the price of a takeaway, against a few hundred for a studio session. The hard part is not deciding whether to use one. It is working out what they cost, because the articles ranking them are overwhelmingly written by the companies being ranked.
So this comparison does one thing the others mostly do not: every price below was read off the company's own pricing page in August 2026 and is quoted as they state it. Our disclosure, up front: we build FaceRating.ai, which includes an AI portrait tool. It is not a headshot generator and we are not going to pretend it competes with these — see the last section, where we say plainly when you should pay someone else.
Why we checked the prices ourselves
While researching this, we found a "best AI headshot generators" roundup published by BetterPic — one of the products in the category — which states HeadshotPro's pricing as "$29 for 40 headshots," "$39 for 120 headshots" and "$49 for 240 headshots."
HeadshotPro's own pricing page says something quite different: $29 for 30 headshots, $39 for 50, and $59 for 70. Every one of the three figures is wrong, and all three errors happen to make a competitor look confusingly cheap-per-photo in a list where the publisher ranks itself first. We are not going to guess whether that is sloppiness or something else. The lesson is the same either way: in this category, open the pricing page yourself. That is all we have done below.
The prices, as published
| Tool | Entry price | What you get | Turnaround (claimed) | Model |
|---|---|---|---|---|
| HeadshotPro | $29 | 30 headshots | About 2 hours | One-time, credits never expire |
| BetterPic | Free, then $35 | 10 free at 4K, then 20 | 2 hours on Basic | One-time purchase |
| Aragon | Not published | "Up to 100" headshots | 30 minutes | Not published |
1. BetterPic — the only real free tier, and 4K throughout
BetterPic is the only tool here that lets you see output before paying: a free tier of 10 headshots at 4K, queue-based rather than prioritised. That matters more than it sounds, because the one thing you cannot judge from marketing images is whether a model renders YOUR face convincingly, and this category is notorious for results that look like a stranger who happens to share your haircut.
Paid plans are one-time purchases, not subscriptions: Basic at $35 for 20 headshots with "2-hour delivery" and 2 AI edits; Pro at $39 for 60 with "1.5-hour delivery" and 4 AI edits; Expert at $79 for 120 with "1-hour delivery" and 8 AI edits. Every tier, including the free one, is 4K. Teams are "$49 one-time per seat," and there is an SDK/API at "$299/month" for anyone building this into their own product.
The jump from Basic to Pro is the value pick by some distance: $4 more for triple the headshots. Note that the "edits" at each tier are AI edits — we found no human editing offered at any tier, despite third-party articles claiming otherwise.
2. HeadshotPro — cheapest entry, and the clearest terms
HeadshotPro has the lowest entry price at $29 for 30 headshots with roughly a two-hour turnaround. Professional is $39 for "50 headshots in 30 minutes" and includes a free redo; Executive is $59 for "70 headshots in about 15 minutes" at 4K. Two things stand out in the fine print, both in the customer's favour: "Credits never expire," and there is no subscription at all.
It is also the most sensible option for a team. Team pricing works out at $25.35 per shoot at a 35% discount, giving "40 headshots + 1 free retry per person" in "under 30 minutes," and volume discounts start at "20% off at 5 credits and climb to 50% off at 1,000 or more." Those discounts stack across lifetime purchases — buying 30 credits now and 30 later is priced as a 60-credit order — which is an unusually generous structure and the reason this is the one to look at if you are photographing a whole company.
3. Aragon — fast and heavily marketed, but no published price
Aragon makes the strongest volume and speed claims in the category: "You'll receive up to 100 high-quality headshots to use however you want" and "Turn your selfies into studio-quality headshots in 30 minutes." If accurate, 100 images is more than any entry plan above delivers.
We could not verify what it costs. No dollar figure appears anywhere on its homepage, and its pricing page did not render a price we could read. Third-party articles quote figures in the $35 to $75 range, but those are the same class of source that got HeadshotPro's pricing wrong three times over, so we are not repeating them as fact. Aragon may well be excellent value — but you will have to find that out from Aragon.
4. FaceRating.ai — ours, and when NOT to use it
Our AI portrait tool enhances a photo you already have: lighting, clarity and presentation on a single image, in a browser, with a free daily scan. It exists because most people's problem is one specific photo that is nearly right.
It is not a headshot generator, and if what you need is a LinkedIn photo in a suit against a studio background, you should pay one of the companies above rather than use ours. They train a model on ten to twenty of your selfies and generate you in outfits and settings you were never photographed in. We do not do that, and $29 to $39 for thirty to sixty usable professional images is, frankly, a good deal. Where we are the better answer is the narrower case: you have a photo you like, and you want it to look its best without generating a new person.
How to choose without overpaying
Start with BetterPic's free 10. It is the only way to see how a model handles your actual face before spending anything, and if the results are poor there they will likely be poor everywhere, because these tools use broadly similar techniques.
Then match the tier to the job. One good LinkedIn photo does not need 120 images — HeadshotPro's $29 tier or BetterPic's $35 Basic is plenty, and the higher tiers mostly buy you variety and speed you do not need. For a team, HeadshotPro's stacking lifetime discounts are the clear structural winner.
Finally, treat an unpublished price as information. Two of the tools people most often ask us about will not tell you what they charge until you are inside the funnel. That is a choice, and you are allowed to weigh it — especially in a category where a published price turned out to be the thing the competitors could not report accurately.